Pixel Boss Pty Ltd (trading as SWiiFT Studio) is committed to providing quality services to you and this policy outlines our ongoing obligations in respect of how we manage your Personal Information. We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) and are committed to handling your personal information with care, transparency, and respect.
Section 01
What is Personal Information and Why Do We Collect It?
Personal Information is information or an opinion that identifies an individual. Examples include names, email addresses, phone numbers, and device identifiers. In addition to these standard types, SWiiFT Studio and its AI services collect the following:
- Text Transcripts: Records of your interactions with our AI Chatbot, retained to allow you to resume conversations and to improve service quality.
- Voice Data: Audio recordings of your voice when using our voice-to-text or voice-synthesis features, processed via ElevenLabs.
- Metadata: IP addresses and timestamps associated with your AI interactions, collected for security, fraud prevention, and service improvement purposes.
- Customer Engagement Data: For venues and brands using SWiiFT Studio, we collect zero-party data — information actively provided by end customers through opt-in flows, reward claims, and profile interactions. This data belongs to the venue or brand, not to Pixel Boss.
We collect this information to provide the service, personalise your experience, archive interactions for your future reference, and continually improve the platform. We will not collect Personal Information beyond what is reasonably necessary for these purposes.
Section 02
Sensitive Information
Under the Privacy Act 1988 (Cth), biometric data — including voiceprints — may be classified as sensitive information, which attracts a higher standard of protection.
- We do not use your voice data to identify you biometrically for security or authentication purposes unless explicitly stated and consented to.
- Voice recordings are used solely for the primary purpose of AI processing and audio playback via ElevenLabs.
- We will only collect sensitive information with your explicit consent, or where otherwise required or permitted by law.
Section 03
Third-Party Service Providers
To deliver high-quality voice interactions, we share specific data with ElevenLabs, a third-party voice synthesis provider. By using voice-enabled features, you acknowledge that:
- Your voice recordings and text inputs will be transmitted to ElevenLabs for synthesis and processing.
- ElevenLabs operates under its own terms of service and privacy policy, which we encourage you to review at elevenlabs.io/privacy.
- We take reasonable steps to ensure our third-party providers maintain appropriate data security standards consistent with the APPs.
SWiiFT Studio may also engage other third-party providers (such as cloud infrastructure, analytics, and payment processing services) to operate the platform. These providers are contractually bound to handle data only as directed by Pixel Boss and in accordance with applicable privacy laws.
Section 04
Data Storage, Archiving, and Security
Your Personal Information, including chat logs and audio files, is stored in a manner that reasonably protects it from misuse, interference, loss, and unauthorised access, modification, or disclosure.
- Retention: Most Personal Information is retained in client files for a minimum of 7 years, consistent with our legal and business obligations.
- Archiving: Chat and voice history are archived to allow you to resume conversations and access prior interactions. You may request deletion of these archives at any time by contacting us.
- Security Measures: We implement industry-standard security controls including encryption at rest and in transit, access controls, and regular security reviews. SWiiFT Studio is designed around an ISO 27001-aligned operational model.
- Data Location: Data may be stored or processed in Australia or in other jurisdictions where our cloud providers operate. We take reasonable steps to ensure overseas recipients handle data consistently with the APPs.
Section 05
Zero-Party Data and Venue Responsibilities
A core feature of SWiiFT Studio is the collection of zero-party data — information that end customers actively and voluntarily provide to venues and brands through the platform's opt-in flows.
- Zero-party data collected through a venue's SWiiFT Studio account belongs to that venue or brand — not to Pixel Boss.
- Venues and brands operating the platform are responsible for ensuring their own compliance with the Privacy Act and applicable privacy laws in relation to the data they collect from their customers.
- Pixel Boss acts as a data processor in relation to venue customer data, and processes it only in accordance with the venue's instructions and applicable law.
- All data collection through SWiiFT Studio is consent-based. No customer data is collected without an explicit opt-in action from the end customer.
Section 06
Access, Correction, and Deletion
You have the right under the Privacy Act to access the Personal Information we hold about you, and to request its correction if it is inaccurate, incomplete, or out of date.
- To request access to your Personal Information — including copies of chat transcripts or interaction records — please contact us at [email protected].
- Pixel Boss may charge a reasonable administrative fee for providing copies of large data sets, such as audio archives, where this is permitted by the APPs.
- To request deletion of your account or any archived data, contact us at [email protected]. We will act on deletion requests promptly, except where retention is required by law or legitimate business necessity.
- We will respond to access and correction requests within 30 days, or notify you if a longer period is required.
Section 07
Marketing Communications
Where you have provided consent, we may send you information about SWiiFT Studio's products, services, and updates. You may opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly.
We do not sell, trade, or share your Personal Information with third parties for their own marketing purposes.
Section 08
Cookies and Tracking
The SWiiFT Studio website may use cookies and similar tracking technologies to improve the user experience, analyse traffic, and support platform functionality. You may control cookie settings through your browser preferences.
We do not use third-party advertising cookies or sell data derived from your browsing behaviour to advertisers. SWiiFT products are ad-free.
Section 09
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal obligations. The date of the most recent update is always displayed at the top of this page. Continued use of the platform following notification of changes constitutes acceptance of the updated policy.