SWiiFT Studio is an integrated engagement tool — a centralised solution to fragmented customer data and disconnected loyalty engagement.
Melbourne-built, operating globally, and designed to give brands and talent back something they've never truly had: direct, owned relationships with the people who matter most to them.
Every sale, every event, every interaction is an opportunity to recruit a customer into a consenting, evolving relationship. SWiiFT Studio connects where your customers live, work, play and spend — unifying sales and transactions, digital communications, social channels, and in-person moments into data that grows more valuable over time.
We're not a loyalty app. We're not a CRM. We're not another marketing platform. We're the infrastructure for a new kind of relationship between brands and the people who love them.
Ivan leads Pixel Boss - the strategic agency behind SWiiFT Studio - operating across brand, technology, and commercial partnerships, and Department of the Future - a content agency. With a background spanning brand and content strategy across fashion, entertainment, education, health and technology, he built SWiiFT Studio on a single conviction: that the most valuable thing a brand can own is a direct relationship with its customer.
We transform the expected into the unexpected. Working with emerging technology, like ZPEi™ data architecture, we find new, better ways to achieve goals that matter.
We build software that facilitates moments and experiences — not just transactions. A spark of joy. A moment of excitement. An unforgettable memory. Technology should feel human.
We believe in building communities based on authentic, direct connections and shared passions. Communities deserve to be rewarded — not the third-party platforms that sit between them and the brands they love.
We transform the expected into the unexpected. Working with emerging technology, like ZPEi™ data architecture, we find new, better ways to achieve goals that matter.
We're a growth enabler — your success is our success. Everything we design, build, and activate is measured against one question: does it create real, measurable impact for the brands and communities we serve?
Our patent-pending technology unifies fragmented data into a central evolving space, moving brands from third-party data they rent to zero-party data they own, built on consent from the very first interaction.
Sales + Loyalty converts every transaction into a relationship. Connect + Community turns every channel into a single entry point. Together they form a complete growth system — not just a product.
Engagement Engine and Brand Broker sit alongside SWiiFT Studio to activate the data with strategy, creativity, and real-world commercial opportunities.
SWiiFT Studio is designed to scale — from a single venue pilot to a national estate, from one brand to an entire ecosystem. The relationships you build from day one compound in value every month you're on the platform.
We're working with venues, brands, talent, and partners who are ready to own their relationships instead of renting attention.