SWiiFT Studio converts third-party data into first-party data and then builds evolving data that powers moments and measurable outcomes for brands, such growth across engagement and revenue. Simply put: SWiiFT Studio humanises data.
But what's the difference between different types of data — and what makes SWiiFT Studio's world-first approach so much more powerful than existing platforms? Understanding the real power behind SWiiFT Studio means checking out a few parties.
Third-Party Data
This is the info you get from Meta, Google, Nielsen and other platforms. The platforms collect the data and synthesise into the insights they want to share. Levels of consent and accuracy are hard to verify and your brand will generally have to pay for specific insights.
First-Party Data
This is the data you collect yourself — email signups, loyalty programs, website analytics, purchase history — in other words, the data that your users have consented to share with you. It's more reliable than third-party data, but unless you're a major platform with significant resources, it's hard to collect at scale.
Zero-Party Data
Zero-party data is information shared by your users intentionally and directly. Ask a question and get a real answer. This includes each user's specific preferences, purchase intentions, personalisation data and more. It's consensual, it's accurate and it's individual.
Evolving Data
SWiiFT Studio evolves third-party and first-party data into zero-party data through targeted campaigns built around a brand's omnichannel presence, creating an unmediated relationship between users and brands. SWiiFT Studio uses this direct relationship with each individual user to create moments tailored to each user's preference, maximising engagement and revenue — and further evolving data.