The SWiiFT Studio Enter campaign format has been designed to capture attention, drive participation, and reward your audience with meaningful experiences. Unlike traditional promotions that rely on passive engagement, Enter campaigns invite your audience to actively participate.
Here are three Enter campaign formats you can deploy with SWiiFT Studio — all with unique advantages, depending on your marketing objective.
| Campaign Type | Best For | Experience Style |
|---|---|---|
| Traditional Prize | Awareness and reach | Simple |
| Grand Prize + Instant Win | Engagement and immediate value | Reward-driven |
| Vault → Enter | Brand storytelling and interaction | Experiential |
With SWiiFT Studio, these campaigns are not standalone promotions. They are entry points into a broader engagement ecosystem, where every participant becomes a data point, every interaction deepens the relationship, and every campaign builds toward long-term brand loyalty.
Traditional Prize Entry Campaign
This is the most accessible Enter campaign format. A user clicks a link, completes a simple opt-in, and is entered into a prize draw. It is frictionless by design.
How it works:
- A user taps the campaign link
- They complete a brief entry form
- They are placed in the prize draw
- The winner is selected at the campaign's close
Best used for: broad awareness campaigns, new audience acquisition, simple product or service launches, high-volume participation goals.
Enter for your chance to win a year's supply of [product].
Grand Prize Entry + Instant Win Campaign
This format combines a traditional prize draw with an immediate reward. Every participant is entered into the grand prize draw and can also unlock an instant win. The instant win is not the grand prize — it is something of immediate value and can include offers, perks, or secondary prizes.
This structure increases participation because users receive immediate value, even if they don't win the grand prize.
How it works:
- A user enters the campaign
- They are automatically placed in the grand prize draw
- After entering, they unlock an instant reward (a discount, a redeemable perk, or a surprise prize)
Best used for: retail campaigns, hospitality activations, product launches, driving in-store visits.
Enter to win a luxury weekend getaway. After entering, unlock a complimentary cocktail on your next visit.
Vault Unlock — Entry Campaign
This structure introduces a submission layer that serves as a gateway to the Enter campaign. Users upload content — including receipts, proof of purchase, tickets, proof of attendance, photos and/or videos — to enter the campaign.
This creates community, individualises the user and makes the experience feel more interactive, whilst capturing UGC and content that can reveal deeper insight than a standard click to enter.
How it works:
- A user taps the campaign link
- They upload a receipt, photo or video
- Once their upload has been received, it acts as their entry into the campaign
Best used for: premium brand activations, event-based campaigns, community engagement, experiential marketing, turning members into content creators.
Upload a photo of you, early at the venue, waiting for doors to open to the vault for your chance to win backstage passes.